QR code labels are a big trend in marketing. Avery QR Code Labels link customers to your website. Give them coupons, information about products or special offers - all on their Smartphones. You can use these labels however you want - on products, shelving or sales material. How do they work? Taking a picture of the QR code with a Smartphone scans the code. The mobile phone browser then brings up the web page you want your customers to see. The phone must have a QR code reader application (available on the Internet). To create QR codes, use the barcode generator on the Avery Design and Print Online Software.